introducing
groundswell media
by MARYANA LISHMAN from RAISED ON REAL FOOD
We can help you get your small or medium business online, to help tell your story in the most compelling way. When it comes to beautiful and simple websites as well as digital marketing solutions - we've got your back with honest input, genuine solutions and sensible pricing.
creative social media and digital marketing,
community management, graphic design and copy writing.
If you are trying to make the world a better place with your work in whatever way is meaningful to you, please read on. I love to create beautiful and engaging social content for small to medium sized businesses to help them stand out from the crowd, especially when it comes to wellness, food and lifestyle brands.
After a new or refreshed website or logo?
Compelling copy? Social media templates?
Help with building a strong digital community?
Working with me will allow you to showcase your brand in a way that resonates with your audience, leaving them ready to engage. Every project I work on is tailored to you, based on your needs and budget. Anything from landing pages, to full websites, basic SEO, community management, design and writing.
I've built my own personal brand and platform from the ground up combining my previous experience in marketing and design with my love for food and natural health. It now has over 30,000+ followers, taking on a tough industry in a gutsy and authentic way to position itself as an expert in its niche with must-follow content - and I'd love to help you do the same for yours.
how we help you tell your story
BEAUTIFUL WEBSITES
We can build you a functional, responsive and customisable website on Wix, starting with five pages to help you make a stellar first impression. We will refine the content you supply, choose beautiful stock images and include SEO on your home page. Includes two round of amends. As your business grows and evolves, more pages can be added. Pricing begins at $900 (hosting and domain charges are additional).
Add-Ons:
+ Professionally Written Content and Blog Posts.
+ Additional Pages or Pop Ups.
+ Social Media and Newsletter Integration.
+ Additional SEO.
+ Set up of eCommerce/Online Store.
+ Setup of Google My Business.
You will get full ownership and access so that you can make edits and changes yourself as Wix is incredibly easy to use but I can help if you require ongoing maintenance as well.
SOCIAL MEDIA
Getting social right can make a huge difference to the impact you make, but it is a lot harder than just putting up posts and hoping something sticks - so if you don't have the time to give your socials the ongoing attention and mental energy it needs with content development, writing posts, using your imagery and ongoing community management this is where I can help.
Starter Social Media Package $350 setup | $350 per month for ongoing management.
+ Setup of Facebook and Instagram pages with design of FB Page Cover.
+ Write "About" content for FB and IG.
+ Design of 1 x template for both platforms.
+ Three posts on both FB and IG each week with a monthly strategy meeting to discuss strategies, promotions and news as well as monthly reporting and hashtag research.
Add-Ons:
+ Manage Interactions: comment, moderate and timely responses to comments.
+ Facebook and Instagram Advertising, Stories, Event Management, Extra Posts.
+ Development of Social Media Strategic Plan.
+ Influencer Campaigns.
+ Newsletter Development - MailChimp or FloDesk.
LOGO + BRAND IDENTITY
Ready to fall in love with the look of your brand? It's a fantastic feeling to know that you're communicating your brand values in a visual way that is appealing and effective.
You will complete a creative brief where you share your brand personality, target audience and usage goals to ensure I have a good idea of what you're after.
Starter Logo Package $250: With one round of amends, you will receive a primary logo, colour palette and font suggestions + Design of Facebook Page Cover (+$50)
Add-Ons:
+ Additional rounds of amends.
+ Logo Variations such as a submark.
+ Brand Style Guide with additional elements.
+ Design of Business Cards, Flyers and other Collateral.
+ Design of Social Media Templates.
COMPELLING COPY
Sick of how long it takes you to write... well... pretty much everything?
There is always something that needs doing when it comes to running a business and let's be honest - writing is more than just words.
If you are serious about growing your brand online, outsourcing some of your writing can save your sanity and give you an idea on how you can do it when you do have more time.
Our goal is to create copy that is engaging and resonates with your target audience, uses your authentic tone and language, builds trust and positions you as an authority in your niche - while promoting who you are and what you do without being pushy or spammy.
Add-Ons:
+ Website copy, electronic newsletters, flyers, blog articles, social media posts, letters, descriptions and press releases.
WIX AND FLODESK - WHY?
My clients are similar to me - self-employed and want to have a great website ready to go. I've used Wix since 2012 and am a huge fan as they make websites almost fun to build. Their functionality was good then but excellent now - so easy and intuitive to use that it's hard to beat. As a drag and drop platform, it's incredibly simple to use and easy to follow if you need to edit pages yourself.
I tried WordPress but found it overly cumbersome and complicated, with way too much fuss and ongoing mental energy, so while Wix doesn't have all the bells and whistles that the WP add-ons allow, the pay off is that it does the most important things easily and almost anyone can use it.
Wix websites are set up in your name and you retain full ownership.
For email newsletters, I've used both MailChimp and Flodesk and while I prefer the latter, either can be used and both are also very easy drag and drop platforms.